By Allan Klepfisz, Co-founder and Chairman, FENIX
My late very wise mother once explained to me that after you’ve been single-mindedly focussed on a pivotal event, pledged all available energy to it and it’s finally accomplished, you can feel an overwhelming sense of emptiness even if you have been spectacularly successful.
In that case, she was forewarning me in regard to my impending graduation from high school,
Thankfully I am not suffering the foregoing as not only have we indeed been extraordinarily successful with our China BAO PO launch, but to preclude any chance of feeling “empty” we have an even bigger event around the corner: our triumphant Global Launch in Bratislava on June 26th, 2019.
So what precisely have we accomplished and what will we imminently accomplish?
We shared the three key, amazing software components of our BAO PO ecosystem with our VERY VIP audience:
- Our artist dashboard – which enables artists to create a lucrative, unique standalone app in 20 mins and comprehensively manage their business
- The resultant standalone app – brilliantly designed for virality that can be shared with any number of fans on social media via a self-designated URL and no real installation required
- Our full BAO PO app – with a MULTITUDE of impressive functionality
This is version 4.0 of our software and with legal and licensing approvals now being attained, we expect to start distributing the BAO PO and FENIX apps very widely during the coming 30 days.
We amassed music industry support in China that is truly hard to believe – And it will result in MUCH more support and in all likelihood 1000’s, if not 10’s of 1000’s of artists in the short term. We believe these are an important part of the set of preconditions for a dominant APP in China
The room had capacity for 125 VIPs. We ended up with 180+ VIPs including VERY SERIOUS VIPS indeed.
And it wasn’t only about the VIPs…
More than 60 musicians were in attendance interested to learn about BAO PO and how it could help them as they continue to struggle with ways to reach new audiences within China and internationally.
People were genuinely interested to see BAO PO working and had questions about how the ecosystem could really help them, without forcing them to give away either control or all of the revenue that they earn.
We had a panel of musicians talk about their real life experiences in the industry, both for themselves and for the next generation of musicians that they are helping get their careers started, and also share their excitement to start using the many facets that BAO PO offers.
The launch has heralded the imminent start of the marketing phase in which Master Lu and our BAO PO | FENIX Beijing team can truly demonstrate their marketing superiority.
As mentioned previously, Master Lu regularly publishes significant marketing books, is Professor at three prestigious universities, has taken hundreds of brands to national prominence and will be dedicated to making BAO PO a very high profile brand in China.
We already have an excellent name, logo, and slogan (“MY DREAM. MY STAGE”):
We have finessed how to enter an otherwise impenetrable market with a powerful partner & an extensive board of highly influential advisors.
We intend using our acquired knowledge and the partnership | advisory board model that we have developed in China to allow us to bring FENIX to other key markets in Asia as quickly as possible:
And then other key markets globally.
There is no question that there remains much to do, but we remain laser focused to ensure that we bring FENIX and BAO PO to bands and musicians as quickly as possible.